Ep.7: Growing with Partnerships and Collaborations

How do you build partnerships and strengthen business-to-business (B2B) relationships with agencies or introducers to grow your business?   

In this episode, we talk to Jonny Miller, WPMaintain Agency Partner and Director/Founder of Outlines Design. Jonny explains his approach to implementing partnership or affiliate programs for his business. 

Episode Highlights and Topics:

• Outlines Design: Builds websites for recruitment and professional services
• Why WordPress? Challenges an internal content management system creates
• Niche down or not? Jonny is not a website designer for everyone—started with startups
• Recruitment Route: Greater scope with broader sales approach to expand the network
• Pain Points: Know and understand your clients to offer help and recommend solutions
• Partner Program: Reflects on client referrals and rewarding team experience
• Affiliate Program Structure: Pros, cons, and challenges of exclusivity or not?
• Getting Started: Businesses should keep partner programs as open as possible       

Resources/Links: 

• Jonny Miller on LinkedIn
• Pay Monthly Websites for Recruitment and Professional Services