Ep.9: How to increase the lifetime value of your WordPress maintenance clients

How can you build a more efficient and profitable agency when it comes to offering WordPress maintenance?

A dirty little secret that has been hidden is finally revealed.  

In this episode, we talk to Phil Storey, founder of Glow, a product that helps agencies manage multiple WordPress websites from one dashboard. In the episode, Phil discusses how to increase the lifetime value of your WordPress maintenance clients by using Glow and some of the core problems you can solve for your clients. 

Episode Highlights and Topics:

• How did Phil get into the WordPress space? 
• Avoiding the feast or famine dilemma: Why Phil started an agency to offer ongoing website maintenance
• Business mindset switch: How and why Phil changed from service to product offering
• What does Glow do for clients? 
• Pain points—Glow stresses the importance of maintenance via education:
  • Prove value to clients consistently
  • Improve efficiency
  • Understand bad versus good communication 
• Benefits: Save time and perform updates for numerous sites with one click 
• Common agency mistakes: 
  • Using email to handle support requests
  • Not suggesting maintenance early on
  • How reports are delivered and not understood by clients     

Resources/Links: 

• Glow
• Phil Storey on LinkedIn